Create Your Perfect Personal Brand Strategies
What are personal brand strategies?
If you search on Google for " How to Build a Perfect Personal Branding Website" you will find so many articles on this topic. The same with any search engine, such as Pinterest. This guide is different...read why.
Today let's explore how to actually build an effective branding website. The goal of this article is to help you feel confident when creating your own website. This is quite different from a product content or ecommerce led business.
A personal branded strategies help with your long term business goals
Selling products of course, but building a successful business is achieved with your website goal of starting and nurturing a relationship with your audience, to get that know, like and trust feeling going.
In any industry there are hundreds of similar products to buy, and so on the internet, many many more now than ever before. It doesn't matter what you are selling. You are the product they are buying.
So what is something no one else has? That would be YOU!
You want to tell a story to help your visitor connect with you and your brand! You want to highlight some example use cases. Do you look to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs to further your business on your website.
Products can't compete on their own, unless of course they are exceptional, unique or have a large advertising budget. Generally the competition does the following - using social media, but be different...
- You are unique in your personality, your story, your images, your experience and your own voice.
- Your personal branding website needs to show you in a professional and trustworthy way.
You want to tell a story to help your visitor connect with you and your brand!
Everyone relates to a story. Share stories of your own journey and the obstacles you have overcome. This type of content connects you on a personal level to your potential client or customer. You are seen as someone who really understands their struggles and their aspirations.
Want to highlight some examples, use case studies. The hardest lesson I had to learn about having my own business was...
There was a lot to learn, so teach others what you learned. Look to describe the pain point your product solves and show the solution.
You can duplicate this type of section and use it in multiple places on your sales page, or wherever you need to elaborate on something. Use it as a guide.
An example would be in a blog post, mention the product and again in the middle, connect the dots on why it is so valuable then at the end recap the key points and give them a next step with a repeat of the CTA at the end.
The Feature Highlights
What are PERSONAL BRAND STRATEGIES to boost your business?
Customer Core Pages
The must haves for your personal branded website:
- Home page A clean conversion-focused page that creates a great first impression & communicates who you are and what you do. As it's the first thing that most of your website visitors will see as they navigate your website. You don't get a second chance to make a first impression, so your font choice, background colors, even your white spacing and your logo placement all count as part of the winning big picture.
- An About page to provide more detail on who you are, your values and your expertise. Also a great place to explain your motivation for becoming an entrepreneur or business owner.
- A Portfolio page to show your best work, as a writer, designer, or developer etc.
- A "Work with Me page" or a Services page to display the services and products you offer their prices, benefits & features etc.
- A Testimonial page or Review page to show off your glowing testimonials you have received from clients.
- A Contact page for interested potential clients to ask question or request additional information
Your personal brand website is your digital business card online. It is your central hub for your content, your products & services that you offer, where your audience comes to learn more about you and your business.
Disclaimer
Some of the sections of this site will allow you to purchase different products and services online provided by other merchants, and not us. Some of the links that we post on our site are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission.*
There is a lot involved in a well-thought out brand development strategy. Find out more....in our freebie that is featured on our contact page.
You are a multi-faceted person with your own unique message - your website should reflect that!
Your personal brand strategies needs to show you in a professional and trustworthy way.
The challenge with personal brands is showing the hero of the story, while being driven by the needs of your targeted audience.
You can over come any site building challenges and put your best foot forward. Your visitors want to learn about your story and feel a connection to you before they are ready to buy your product or service.
Today's modern businesses have strong brand recall that requires you to show your purpose and /or promise down to the specific emotions you want your customers to feel when they think of you.
Do you show: Confidence, Excitement, Trust, Inspiration?
Explaining your offering in basic clear terms
Explain your company's product or service offering. The very first impression of your website should explain what you want prospects to understand, and that is what your company does.
To Conclude: There is a lot to creating your perfect personal brand. I enjoy creating them as my business.
Now you can see how to actually build personal branded strategies with an effective brand website for your business.
Related reading: /brand-strategies/
Kathryn Maclean
My Niche is women who have created a business for themselves online.
My mission is to make it easy for them so they avoid all the mistakes I made in marketing my business.
You are invited to a Website Audit that is done on Loom. Visit my contact page for more info.