Small Business Ideas for Women 
and why it matters.

Small business ideas that  can grow big. While we all want to have a beautiful well designed website... You want it to reflect your brand perfectly.

Your business has the exciting potential of being the operating principle for everything your organization ever does. That includes the following....

. Your colour palette
. the type of font suite
. a variations of logos.

All of which support your brand and creates a strong sense of connection and recognition with  your  customers. More information on brands such as colours, fonts and logos are written here, I have written much more about in other blog posts.

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Your brand includes everything you do. Building a strong brand does not just include re-designing your logo or website. If it doesn’t involve your strategy, your messaging and your businesses emotional appeal, along with your visual identity – then it’s not  true branding for your business.

While it can be a challenge to put your finger on exactly what it is that your business does and "why" you can do it.  It's also difficult to evaluate your businesses worth and where your business fits into the online landscape of business today.

You should include these strategy statements for your business.

Your  "why " statement, your mission statement plays an extremely important part in your strategic planning process -- or it should...

Today's modern businesses, have a strong brand recall that requires you to show your purpose and/or promise, down to the specific emotions you want your customers to feel when they think of you.

Think of your favorite company. What do you think they include with their branding that makes you love them? It's because they include these statements and your business should as well...

A Mission Statement
What is a Mission statement? A statement of your goals, values and objectives. Your mission statement makes a world of a difference as to the way that you conduct your business. -A good mission statement will not only explain your brand's purpose but will also foster a connection with it's customers or clients.

It  helps a company to respond to change and make decisions that align with it's vision. Values that are expressed by your company that consumers like - because they believe in the vision. Company's that support charities that you would approve of, as an example.  

This doesn't happen overnight. Building brand loyalty takes time.
- A good mission statement will not only explain your brand's purpose, but will also also have a connection with it's customers, over time.

This connection with your clients or customers who stay loyal to your company, increases your overall business profitability. Mission statements also help you stand out by differentiating your brand from the competition. Each and every business has it's own uniqueness.

MY MISSION STATEMENT: #Website Designer
" My business helps entrepreneurial women who have an established business or would like to build a strong profitable business using smart marketing strategies online, specifically for their particular business. I help them launch their first or next website so that their future clients can find them, know like and trust them and hire them over and over again."

With these three components, you can create a mission that is unique to your brand and resonates with potential customers and or clients.

What small business ideas for women are most successful? Ones that include mission statements like these:

• Brand Purpose: What does your service do, or offer and for whom?
• Brand Values: What does your company stand for? Ex: are you environmentally conscious and do you provide a more sustainable solution to solve a problem? Values are what make your company unique.
• Brand Goals: What does your company accomplish for it's clients? Why should they purchase from you instead of other competitors?
  
  By identifying core values that hold meaning on personal and organizational levels, you’ll have an appealing set to add to your mission statement. Core values are deeply ingrained principles that guide a company’s actions. for example: Empathetic/ Adaptable/Creative
  1. Record your answers to focus on how your product or service brings value to your buyer personas, otherwise known as your "target audience."
  
  2. Identify the company’s core values. You didn’t just make a product or service at random. What was the idea behind it? You’re most likely motivated by a set of core values.
  
  3. Connect how your company's offering aligns with your values. So how can your company offering serve your core values? You need to draw a connection between the two in a way that makes sense to the public.
  
  4. Condense these statements into one. A mission statement can be as short as a single sentence, or as long as a paragraph, but it’s meant to be a short summary of your company’s purpose.
  
  You need to state the what, who, and why of your company:
  
  What: The company is offering
  
  Who: Who you’re selling to
  
  Why: The core values have successfully conveyed your message.
  
  5. Make sure it’s clear, & concise.
  
  Above all, your mission statement is a marketing asset that is meant to be clear, & concise. It should clearly outline the purpose of your company and show the common goals the company is working to achieve.
  
  You should also have other team members or advisors read the mission statement and make adjustments if needed according to their recommendations. An annual review is a good idea.
  
  6. Vision Statement
  A vision statement is what you aspire to and expresses your brand’s plan or “vision” for the future and it's potential impact on the world.
  
  What makes a good vision statement? A good vision statement should be bold and ambitious. They’re meant to be inspirational, big-picture declarations of what your company strives to be in the future. They give customers a peek into your company’s trajectory and build customer loyalty by allowing them to align their support with your vision because they believe in the future of your brand as well.
  
  7. Your brand identify is your understanding of your clients, their needs and wants, their demographics, in their own type of language that they require for their business.
  
  Both mission and vision statements are often combined into one comprehensive "mission statement" to define the organization's reason for existing and its outlook for internal and external audiences — like employees, partners, board members, consumers, and shareholders.
  
  The difference between mission and vision statements lies in the purpose they serve.
  
  8. A mission statement clarifies what the company wants to achieve, who they want to support, and why they want to support them. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company's services. So, a mission statement is a road map for the company's vision statement.
  
  In summary, the main differences between a mission statement and a vision statement are:
  
  Mission statements describe the current purpose a company serves. The company's function, target audience, and key offerings are elements that are often mentioned in a mission statement.
  
  9. Vision statements are a look into a company’s future or what it's overarching vision is.
  
  The same elements from the mission statement can be included in a vision statement, but they'll be described in the future tense.
  
  Develop a mission statement that summarizes your business goals, communicates your purpose, and connects with your target audience all combine to create your small business ideas for women  with Brand Strategies.
  
  You are invited to apply for a Website Audit to see if we would be a good fit to work together.
  Please go to my contact page to book a paid Audit