Website
Website Creation for Business
Mastering Design for High-Converting websites , Branding, Business Strategy, Copywriting, SEO Insights, and Sales Pages.
If you're having trouble making sales on a course or you're not booking as many clients as you'd like, this is for you! Once you sign up with Website Business Audit here's what will happen:
How does it Work?
You'll be immediately brought to a diagnostic form to fill in so I can get the full picture of what you want help with.
Once I receive your information and go over it in great detail, I will record and send you a video of me going over everything you need. I will be sharing my screen and will also provide any feed back that is necessary in order for you to have your sales breakthrough.
You will also receive tips on how to grow your business, the best ways to save time and money as you scale, and any other advice that is fitting to your business. Thank of this as me stopping over for a visit and helping you with your biz.
Your personal and custom video will be sent to you within 5 business days, so you can start executing the advice I offer you. Easy peasy!
Sales Breakthrough $50. all prices in USD
Welcome to KRM
Kathryn Ruth Maclean ~ kathrynruthmaclean.net
4 Steps to Creating A Website...
The Plan
Focus on the basics. Just like building a house, you need all the basics first. What type of platform & hosting is best? What is the reason for the site? What would be needed for your particular business?
Branding
Focuses on developing your colours, photos, fonts, and logo. Create a simple brand board on Canva or Pinterest to act as your basis as you create.
DESIGN
Are you attracting your ideal customer or client? How do you
communicate to them to take
action? Good copy is needed.
A website without a solid plan is not going to grow your business.
What is the first action you want your visitor to take, then the next etc. You need to make sure they come back! Have them join your email list with a gift.
Great colours, quality images, and consistent fonts all lead to a positive user experience.
Your site is a reflection of your your business, as well as what you are all about.
COPY
Tells the audience who you are, how long you’ve been doing your business and, what it's all about.
Your why let's your visitors know how and why you want to help your students, or clients and how you’ll help them achieve their goals.
Who do you help? You just can't help everyone. How do you help them? What are your clients or customers struggling with today?
It's likely something you learned how to do yourself some time ago. You are you uniquely setup to address such problems.
How will they feel when they overcome those problems?
Can you answer any of those questions for your potential clients?
SEARCH ENGINE OPTIMIATION
SEO
You need your essential SEO to show your website's visibility in the search engine results to attract organic traffic.
An on going process. Stay updated on SEO best practices to improve your website's search engine visibility
There are two types of SEO, On-Page that optimizes each page's title tag, meta description and headers eg: H1, H2, H3 to include targeted keywords. Unique and descriptive URLs for each page.
You need to use keywords naturally in your content, no stuffing. Quality Content: Well-written engaging content that addresses needs and interest of your target audience.
Content in a longer form is advisable, they perform better in search results.
Google likes Mobile-Friendly content that ensures that your website is responsive and also provides seamless user experience for mobile devices. Mobile is king!
Your page speed optimization is important too. You need to have your images and other files to reduce loading time. You
don't wait for a slow site to load and Google doesn't either.
Use browser caching and have compression enabled to improve page speed.
URL Structure. Keep URLs concise as well as descriptive. Use - hyphens - to space words in URLs.
Include relevant internal links to other pages on your website. Google likes this.
Link to reputable sources and relevant external websites.
Alt Text: Add a description to images to improve accessibility. Great for people who don't see well, it tells what they are looking at.
SSL Certificates; (HTTPS) Provide a secure browsing experience. When you see this site is not safe - they have no SSL certificate.
Social Media Sharing buttons to encourage sharing integration with social media visibility.
Local SEO Optimizes your website for local search by including local keywords, local directories and consistent name, address and phone numbers. ( Very useful for local businesses )
Google Analytics Google Search Console to monitor your website's performance and track metrics for your business.
Content Updates: Refreshes your content keeping it relevant and up to date.
Hosting: Choose a reliable hosting provider to ensure your website is consistently accessible and loads quickly. Many of these with trial and error, you will find the good ones.
On Demand Training
$45/per month
On Demand Training
$30/per month
Sales Page
What makes a good sales page?
That depends. Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.
If you are looking to sell a product, course, program or service, you are probably going to want to create a sales page.
The aim of the sales page is not just to tell them to buy your product or service. It’s to communicate to your audience the value of your product, why they need it, and how it will benefit them.
It is also about communicating the details and features of your product in an appealing way.
It also depends on your attitude towards your potential client.
Approach each customer with the idea of helping her solve a problem she has or to achieve a goal
- A good sales page has:
- what you are selling
- the features of the product
- who does this help
- Exactly how it helps
- why do they need it how
- they will feel after using it
- why they need it
- Any questions they might have about it
Real people.
Real stories.
Jenny Martins /
INDUSTRIAL DESIGER
What I look for in a good sales page
1. The Headline H1 Sub headline H2
2. Attention - highlight of the main benefit or solution of the product/service
3. Support the headline with a sub headline that provides a bit more or emphasized a secondary benefit.
4. Introduction of Problem Statement: Introduce the problem. Use language that connects with visitors and let them know you know understand their challenges.
5. Agitate the problem a little. What are the consequences, use emotional language as to how you are offering uniquely addresses the pain points mentioned.
6. List the key benefits and features of your product or service. How the benefits directly alleviate the pain points and improve your customers life.
7. Social Proof Testimonials, reviews, case studies or endorsements from satisified customers.
8. Objections Anticipate and address potential objections or concerns that might keep visitors from converting.
9 Value Proposition Reiterate your unique value proposition reasons why your offering is superior to alternatives.
10 Pricing and Packaging. Include different packages is applicable highlighting the value visitors will receive in relation to the cost.
♡
Paul jones/
blogger
Limited-Time Offers or Bonuses: - Introduce any limited-time offers, discounts, or bonuses to create a sense of urgency.
Call to Action (CTA): - Place a prominent CTA button that clearly tells visitors what action you want them to take (e.g., "Buy Now," "Sign Up," "Get Started"). - Use
compelling language that emphasizes the benefits of taking action.
Risk Reduction: - Address any concerns related to risk by offering guarantees, warranties, or money-back assurances.
Scarcity and Urgency: - Reinforce the urgency and scarcity of the offer to encourage visitors to act quickly. - Mention limited quantities, time-sensitive promotions, or impending price increases.
Blog
I N G R E D I E N T S F O R A G O O D S A L E S P A G E
Limited-Time Offers or Bonuses: - Introduce any limited-time offers, discounts, or bonuses to create a sense of urgency. Call to Action (CTA): - Place a prominent CTA button that clearly tells visitors what action you want them to take (e.g., "Buy Now," "Sign Up," "Get Started").
- Use compelling language that emphasizes the benefits of taking action. Risk Reduction: -
Address any concerns related to risk by offering guarantees, warranties, or money-back assurances.
Scarcity and Urgency: - Reinforce the urgency and scarcity of the offer to encourage visitors to act quickly. - Mention limited quantities, time-sensitive promotions, or impending price increases. Additional Benefits and Testimonials:
- Provide more detailed benefits, using visuals or graphics to break up text. - Showcase additional testimonials or success stories.
FAQs or Objection Handling: - Address common questions or objections visitors might have in a FAQ section. - Offer clear and concise answers to remove any last-minute doubts. Closing Call to Action: - Reiterate the main CTA and emphasize the benefits of taking action one last time .
Contact Information: - Provide contact information for customer support or questions. Trust Badges and Security Information: - Display trust symbols, security badges, or payment icons to reassure visitors about the safety of their information.
Closing Statement: - Summarize the key points and benefits of your offering in a closing statement.
Footer: - Include navigation links, social media icons, and copyright information in the footer.
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Whoever you are and whatever you’re looking for, you’ll find your place at Kathryn Ruth Maclean See my contact page to get in touch.
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