Audience from Scratch

What do you want ?

Almost every successful person begins with two beliefs….
The future can be better than the present and I HAVE TO POWER to make it so. This article has been updated, reflecting the present time. Dealing with COVID-19 gives a different feel to what is going on with online business today.  More people have found that working from home is possible, even profitable.

Updated from June 17, 2020  -February 03, 2022
This post contains affiliate links. If you make a purchase I will receive a commission.

So you have a business on line,  but exactly how to be successful may be a mystery to you… I have some good news for you in 2021 on how to create your own audience…

People who know and care about you and your brand. They’re the people who don’t just stumble across on of your posts from a random search or social post, only to leave and never be seen again. They’re the people who actively seek you out and want to learn more from your content that will get what ever you have.

So – how will you will be successful ? With  help from one of the best marketers online today from Thrive Themes, Shane Melaugh with a new video  – course series.

Shane has been an entrepreneur for more than a decade and in that time, has built up audiences and mailing lists in several niches. He’s a co-founder of Thrive Themes, which is a business built on the principles taught in this course. Audience from Scratch.

What do you want in the new year?

It  may take many years to figure out  “what do I want?”

Is the time wasted while you are searching for that “what I want to do with my life?” No, it brings you closer to finding out -what you don’t want to do!

A little about my background:

I spent many years in sales. I  learned to be good at selling. However it just wasn’t something I really wanted to do.  Spending many  years  as a cosmetician /esthetician, doing home parties (Mary Kay director) or  standing in high heels for hours -all day behind the cosmetics counter.

I even trained and worked as a cook, because I liked cooking.  It ended up to be the worst job experience I ever had!  Very hot kitchens in summer, managing a kitchen staff on 12 hr shifts! Extremely hard work. Also very low pay!


Do you have  goals that you want to achieve?  You  will do  better  if you are happy now, not trapped in  a job that you hate. Life can be short, we are not promised a long life, any of us. COVID! If you do not enjoy what you do, you are wasting your time there. If you want to start a business while working outside the home, you should do so. Many people suffer in a job that they hate, but  start a business on the side and that makes such a difference in their lives. It may take time, but if you do nothing you will be no futher with your life.

What You Can Do To Start Your Own Business?
All those paths I mentioned led me to what I love to do now. When you love what you do, the future can be amazing. I am now a  successful small  business owner with a 12+ year business as a property management company manager – owner. I also have an online  business  for small businesses who want to connect their businesses to the internet.  I named my company  Marketing Offline Online .net as well as this website  Kathryn Ruth

“You might be in the right place at the time, but if you don’t grow quickly as a person to that higher level, your income is going to come back down to the to the level of who  of who you think you are. In the end you only get to make what you are.”  – Eric Worre  (A top marketer  online.)

After listening to many successful marketers, for several years. I have concluded that the way to be successful in business is to first be successful as a person. Are you a prisoner of your mind? Have you have been there for some time? You need to break free. You need to do it NOW.!!

Your Vision Of What You Want Your Business To Be.
It begins with what your vision is for the life you want. Goals alone are not enough. They won’t get you past the tough days. Yes there will be tough days!  The same for your “why”. Your vision of who you truly want to be is what makes all the difference in the world, your attitude.  This is what will keep you going when the going gets tough and you feel like giving up.

First Step –
 1.You have to believe that your life can be better  -than where you are currently.

Second Step –
2. Is something holding you back?

Third Step –
3. Lack of knowledge?

You can learn whatever you need to learn online today. There are so many training courses, webinars,  helpful groups. Training for whatever you need to know, for personal growth, education, business know how, spiritual enlightenment.

Fourth Step –  
4. You can get there despite any excuses

Excuses like:  why you haven’t have made it – yet.
no money – people in worse situations that you have found the money they needed to buy what was necessary to move forward.
no time – we all have the same 24 hrs. You will make time for something that is vital to your future.

What Kind Of A Person Do You Want To Be?

  • It will never happen if you don’t see it first
  • Tell yourself where you want to be in the future
  • What do you want?

Do you want a new car? A Beautiful Home? Travel eventually after COVID-19.


( My new car! A  White Toyota Corolla) I really love this car!!

Want A New Car ? What color is it?

Where will you go in it?

  • Do you want to loose weight? Put a slimmer YOU pic on the refrigerator. Join a weight loss group.

Do daily exercises at a gym. What will the loss of weight enable you to do? Better health.

  • Do you want to retire? What will this enable you to do?

What would your Mondays look like? Would you travel? Where?

How Do You See Yourself  -In your minds eye?
Imagine your dreams first. Know what you want in your life. Write it down.
When you know what you want, -then work hard, put all your heart into what ever you do.

You will get what you want.  You will be successful.

What Is The Goal?

Audience from scratch


Your goal is to build an audience that you need for your business. That means that any content you create for this audience will be determined by the shareabilty and reach for that content.

So how do you go about creating a clear plan or a strategy. You need a score card to test your content against the reach and shareabilty model you have created.

Shane Melaugh of Thrive Themes with “Audience from Scratch”

Success will not be guaranteed at first, you tune your content for greater changes of success.

How To Score Your Content Success

Reach is all about getting content to the right people.

Ask yourself:
Is my content related to a topic currently trending?

Is my content optimized for a keyword used in my niche when searching on Google or other platforms?

Is my content optimized to be listed as related content?
Next to popular content in my niche? Similar topic, keywords or tags?

Is my content serving the platform that it is posted on?

Audience from Scratch

Shareability is about how well content is optimized for sharing.
How likely people will share it via social media or just by word-of-mouth.

Is my content unique? Specific value not found elsewhere.

Is my content exciting or surprising? Does it elicit an emotional response?

Does my content have an emotional response just from the
headline? Does the reader learn something?

Does my content help the reader to look smart when sharing with friends or family? Is it smart, funny or superior?

Is my content tribe aligned? Can someone share this to signify social belong?

Retention is all about creating something that people can’t get enough of, they come back for more.

This content must be unique.It must align with someone’s personal worldview or their sense of identity. The content needs to have a FOMO (Fear of Missing Out) factor. This gives a clear reason to come back to get more.

Two Additional Factors
Does my content have the Starbucks factor? You know what that means, deliver an experience that is consistent and is reliable?

  • Is my content part of a series?
  • Is my content one step in a longer journey of learning something?


So we have gone over Reach, Shareability, and Rentention.
There are 2 ways in which you can implement these right away

1. For your next content that you create, design your content to follow these suggestions.

2. Look through your existing content and find where there are pieces you can update, just as I am doing here with this post. You may have content that only needs a few tweaks to become significantly more shareable.

You have greatness within you. Allow yourself to show it.

Sometimes you need to take a drastic leap to do something that you know you have to do. Anything that seems difficult is probably going to be worth it. – Tony Robbins

In Conclusion

Have you been doing everything the “gurus” taught you to grow your business? Chasing Instagram followers, likes, clicks, and traffic… but still not moving the needle? My hand is up!  If so, you might be chasing the wrong goals. So what’s the answer?

Build a true audience of raving fans. Shane Melaugh at Thrive Themes just released a course, “How To Build An Audience From Scratch,” where he breaks down exactly how he’s created multiple six and seven figure businesses… by doing the exact opposite of what all the gurus say to do! Instead of focusing on vanity metrics, he’s been changing the game in his businesses by building a real audience, and he reveals all of his secrets in this new course.

“Let me be clear. Most of the things that you care about for your business, most of the goals you’re pursuing… are actually keeping you stuck. Get off that treadmill! “

Audience From Scratch.” Shane Melaugh with Thrive Themes. Visit his page.

Thrive themes is not one specific product. It’s a collection of themes and plugins customers can buy as a subscription.

If you would like to learn more about Audience from Scratch and be kept up to date with Shane’s videos fill in the form below. Limited time for this course.

If you would like to chat about your goals for 2022. See my contact page for a 20 min chat, free to discuss “what do you want” after 2021 concerning business online.  All the best in 2022!


About Kathryn R. Maclean
Long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest & Instagram.


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